Why 73% of Indian B2B Deals Are Lost Before Your Sales Team Even Knows They Exist — And How Domain Intelligence Closes the Dark Funnel Gap
The dark funnel is every buyer activity that happens before a vendor is contacted — and that no CRM, analytics platform, or attribution model can see. In India, 73% of enterprise B2B buying decisions are made before a vendor is contacted, meaning the pipeline your sales team is fighting to close was actually won or lost in a window your CRM never captured.